Apple pay vs. CurrentC ⇒

Analysis of what the proposed CurrentC consortium is, and more importantly, is not..

Furthermore, let’s review again the impetus behind the MCX consortium. If merchants simply needed a place to push out more coupons and drive more business, they could have partnered with Google or Apple. But they didn’t. They set up their own payment processing capabilities, because the real impetus here is avoiding interchange fees.

Yeah, I think giving a business like Home Depot a direct link into my bank account is a great idea.